Free Now vs. Uber: Which App Should You Choose?

In the diverse and ever-evolving landscape of London’s ride-hailing market, two major players stand out: Free Now and Uber. Both have established themselves as popular choices for Londoners seeking convenient, on-demand transportation. This article delves into a comparative analysis of Free Now and Uber, exploring various facets such as service offerings, pricing, user experience, driver welfare, and their impact on London’s transport ecosystem.

Service Offerings and Availability

Uber: Uber, a global giant in the ride-hailing sector, offers an extensive range of services in London. From affordable options like UberX to more luxurious choices like UberExec, Uber caters to a wide spectrum of customer needs. Its services also include UberPool for ride-sharing and UberAccess for passengers with mobility needs.

Free Now: Initially launched as MyTaxi and later rebranded, Free Now offers a unique blend of services. It connects passengers with black cabs and private hire vehicles (PHVs), providing a more traditional London taxi experience with the convenience of modern technology.

Pricing and Payment Options

Uber: Known for its dynamic pricing model, Uber’s fares can fluctuate based on demand, particularly during peak hours or in busy areas. This surge pricing can lead to higher costs, but it also incentivizes more drivers to be available during busy times. Uber accepts various payment methods, including credit/debit cards, PayPal, and Uber credits.

Free Now: Free Now also operates with dynamic pricing, but its connection with black cabs means passengers can sometimes opt for metered fares, which can be more predictable. Free Now also offers multiple payment options, including card payments and mobile wallet options.

User Experience and App Functionality

Uber: Uber’s app is praised for its user-friendly interface, real-time GPS tracking, and the ability to provide an estimated time of arrival and fare before booking. The app also allows users to rate their driver and experience, fostering a feedback-oriented service.

Free Now: The Free Now app combines the traditional aspects of hailing a black cab with modern digital convenience. It also offers live tracking and fare estimates. However, the integration of black cabs and PHVs within the same app can sometimes lead to a less uniform experience.

Driver Welfare and Working Conditions

Uber: Uber has faced scrutiny and legal challenges regarding the status and rights of its drivers, particularly concerning their classification as independent contractors versus employees. This has significant implications for drivers’ welfare, benefits, and job security.

Free Now: Being connected with licensed black cab drivers, Free Now operates within the regulated taxi framework of London, which includes standardized fares and driver certifications. This often translates to more stable working conditions for drivers.

Impact on London’s Transport System

Uber: Uber’s extensive network and range of services have made it a significant player in London’s transportation. However, its operation has also led to discussions about congestion, competition with traditional taxi services, and the environmental impact of ride-hailing.

Free Now: By integrating the traditional black cab industry with modern ride-hailing technology, Free Now provides a bridge between old and new. Its model supports the existing taxi infrastructure while offering technological advancements.


In conclusion, while Uber and Free Now both serve London’s demand for convenient transportation, they differ in their service models, pricing strategies, and overall impact on the city’s transport system. Uber’s extensive global network, range of services, and technological edge make it a popular choice for many. In contrast, Free Now’s unique model of incorporating traditional black cabs offers a different kind of convenience and reliability.

For Londoners and visitors, the choice between Uber and Free Now may come down to personal preferences regarding pricing, service type, and overall experience. As the city continues to grow and evolve, so too will these services, adapting and innovating in one of the world’s most dynamic urban landscapes.